BUILT FOR PURPOSE

Farer is an independent British watch company driven by a horological passion for detail, design and most importantly, difference. We are extremely proud to be part of a new generation of watchmakers playing a (small) part to define the future of an industry with such legacy.

We believe mechanical watches are as relevant today as they ever have been, as we all search for meaningful products that are inherently well made and have the ability to stand the test of time. As a result, every collection we design has an authentic purpose in mind. Whether that be for land, sea or air - they are built for adventure and designed to be enjoyed for a lifetime.

DIFFERENT IS GOOD

We design our watches to be original - inspired by the past but here to create our own unique aesthetic for the future. We’re happy not fitting in, we never follow the crowd and are unafraid to make some bold decisions along the way.

We love the industry we are in, appreciate our competitors and enjoy participating in the thriving global community. We constantly aim to make the most interesting of watches that fuel the passions of a wide and diverse group of enthusiasts. From collectors to new-comers everyone is welcome.

IN THE DETAIL

Our pursuit for quality is relentless. Whether in design, manufacturing, finish or after-sales servicing we hold ourselves and our partners to the very highest of standards. It is this discerning focus that cements our DNA and never goes unnoticed by our customers who all share a sharp eye for the detail.

From concept to launch our watch design is a process that is never rushed - no short cuts. We produce our unique dial designs with the finest dial makers in the world and only make watches with the most reputable Swiss movement houses. Since we launched we have manufactured every Farer watch with our trusted Swiss partners Roventa Henex.

NEVER DISCOUNT
Each of our watches has a story to tell and a unique personal value to their owner. We only sell through our own website and manufacture in small batch runs which allows us to have total control of our supply chain. This means we can deliver unrivalled value to customers as well as never discounting someone’s cherished possession.

If you have any questions about Farer, we'd love to hear from you. Email Us