It’s unclear as to when you should stop referring to a company as a “microbrand”, but the conundrum also brings a sense of sheepish pride. Farer’s growth has been exponential in the past few years, with their command of colourful yet classy releases helping to sell out almost all of their releases cross a stream of new models and colour schemes. Here to prove their recognition now belongs beyond “micro” level are just five of their releases from the past year alone.
If Steve Zissou were to own a watch in 2022, it’d be this one. The Farer Thurso shows how a watch company can continue to evolve their looks while not straying too far from principle aesthetics of the brand.
I have a question for you: How many black dialed-dive watches do you own? The black dial, black bezel format has long been the central aesthetic for the dive watch derived from the format's intensely toolish origin story. But today, SCUBA diving has finned well beyond its military start to become a safe and exciting leisure sport. Furthermore, watches aren't even commonly used as a safety device for diving – so can't we all have a little fun?
One of the most expensive watches ever reviewed on this channel was a Patek Philippe World Timer, costing over $100,000 at the time of publication. Naturally, this is out of the budget of most watch collectors. However, a relatively new British brand is not only making waves in the watch enthusiast community with some exciting fresh takes on classic watches, but is also offering a Swiss made World Timer at a fraction of the cost of the Patek.
Fortunately, British brand Farer are here to show those brands how it’s done with their latest release, the AquaMatic. This new dive watch comes in four bold colour ways, each named after a popular surfing location (or a wave in the case of the Cribbar) in the UK.
Farer debuted an all new collection this week in the AquaMatic. These dive watches have colorful designs and an easy wearing shape and size that seem perfect for the summer months, and also present what might be a compelling value for some, shipping with a bracelet and two straps that can be easily swapped with one another.
Farer is a brand that makes somewhat non-traditional watches. Their designs are led by unexpected color combinations, usually in sporty cases, and sometimes with unusual complications and movement selections.
If successful, a brand inevitably reaches a point of maturity where it’s no longer considered a microbrand and that’s how I see Farer – a bona fide independent watchmaker.
I know, comparing a €1,000 watch to a Laurent Ferrier might seem far-fetched. But after a week with the Farer Stanhope II, the first impression lingers. Within this very British cushion case are small touches of smooth joy that fit the bill, or am I fooling myself into a sense of grandeur? After all, I bought the Stanhope II with my own hard-earned cash.
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