Some watch firms punch way above their weight. The UK independent, Farer, is definitely one of them. You won’t see Farer in the posh boutiques; they prefer to sell directly. There are no swanky catalogs either, just a clear, efficient website. Yet the firm is quietly getting on with making watches that are often different and always striking.
On Thursday night, I was able to attend an event hosted by Worn And Wound with Farer as their guest at the New York City Filson Flagship Store. The watch brand, known for their colourful aesthetic and robust offerings, has not travelled to the States in some time. So this was the perfect opportunity to see their recent releases.
I love monopushers. There, I’ve said it, my dirty little secret is out. I’m well aware that they’re intrinsically not as useful as the kind of dual pusher fare we’re all more familiar with; the inability to stop and start without resetting limits their uses slightly.
Pride is not an emotion I often overplay when it comes to my Britishness, but last week while dipping in and out of appointments around Switzerland’s prettiest city for Geneva Watch Days I was brimming with the stuff – emanating predominately from my left wrist.
Every time I encounter a new Farer, I’m looking forward to a double delight. This brand specialises in juxtaposing a very British sense of elegance with an unreserved flourish of colour.